Risk - de Havillands Essay Example | Topics and Well Written Essays - 500 words

Risk - de Havillands - Essay Example Its jets had many advantage vis-Ã  -vis high speed, quieter and more comfortable interior, distinctive design etc. But management’s decision to launch its first commercial jet ‘Comet’ was fraught with many mistakes and lacked proper and comprehensive risk management plan. de Havilland management’s hurry to be the first to launch jet aircraft commercially was important because it saw the launch of Comet as setting of the standards for the aircraft industry. It also wrongly assumed that because it was leading aircraft company and known for its high performing designs, it could repeat its success in the commercial market also. The lack of proper research and its apathy for the security of the customers was key managerial issue that was overlooked or not properly researched. The development of new products need to be well research and well tested before bringing it to the people. Though de Havilland had introduced innovative changes in its commercial jet, Comet, the changes were not tested extensively and the jet was launched in hurry. The faulty design of the jet had resulted in three massive crashes which ultimately discredited the company in the eyes of its various stakeholders. The various perspectives of de Havilland case are important ingredients because they help to execute projects successfully. In the Havilland case, priorities were set wrongly. Passenger safety was overlooked in order to become the first one to set standards for aircraft industry. Moreover, the new designs were not tested and risks were not identified from different perspectives and outcome. This was a major blunder especially as it put to risks the lives of the people or its passengers. As a project manager, the case study helps to identify the flaws in the project. In the highly competitive business environment, while gaining leverage in the market greatly facilitates business outcome but sustaining the